Kristen Bell is just about everywhere these days, so it’s easy to overlook one of her most loved, iconic characters till date: Veronica Mars. However, Kristen Bell is bringing back the stylistic nostalgia as the face of a new Fossil Smartwatch campaign. Here is a less known fact: a down-to-business watch made many wardrobe appearances for Veronica Mars, and Bell is always up for the brand’s digital upgrades.
“[Fossil’s new Slim Hybrid] takes me back to when I first found Fossil through my character on Veronica Mars,” Kristen Bell said in an interview. “Veronica had such a spunky, bold style; both in a fashion sense and in the way she saw the world. Her outward gear ([like her] combat boots, choker and Fossil watch) reflected her inner sense of ‘cool’ and served as her armour against the world.”
It has been a long time since Veronica Mars swept us off the ground in 2004, though, and since then, Fossil has launched a collection of smartwatches transformed as classic-chic timepieces. Kristen Bell’s come a long way since then, too. “Having children has made me deeply aware of how simultaneously slow and fast time moves,” she said. One of her favorite features is that she can filter the notifications she doesn’t want to receive. “[It] allows me to stay on schedule while reminding me it’s important to slow down and filter out the extra parts of my life that can wait while I enjoy my life.”
If you have her watch of choice or not, Kristen Bell brings up a valid point: While progress in wearable technology can help us stay productive and on top of everything, it’s important not to let yourself completely ruled by it.
“We wanted to select a cast that really authentically had some tie to what their first Fossil was … Our brand really is all about celebrating authenticity, so we didn’t want to do some celebrity just for reach,” Fossil chief creative officer Jill Elliott explained their choice.